Aspects

Elements

Questionnaire items

Platform business risk

1. product risk

X₁ prices of online product are more transparent X₂ higher degree homogeneity of online product

2. risk of cooperate with online and offline

X₃ conflict of online and offline business X₄ conflict of online and offline channel

3. logistics distribution risk

X₅ development of logistics system development lag X₆ complex distribution process X₇ high cost of distribution

4. marketing campaign risk

X₈ the poor ability of network marketing integration X₉ the high expenses of network marketing

5. customer service risk

X₁₀ customer service is not professional

6. consumers risk

X₁₁ the phenomenon of consumers compare prices are serious

7. collaboration risk

X₁₂ lack of demand for e-business partners

8. competetitive risk

X₁₃ fierce competition between online and offline peer

Management risk

9. organizational structure risk

X₁₄ the original functions are facing change and recombination X₁₅ the conflict of interest between electricity and other departments

10. organizational planning risk

X₁₆ the lack of internal and external trends’ analysis X₁₇ the objectives of development of e-business is not clear

11. executives risk

X₁₈ the lack of awareness of e-business executives X₁₉ the lack of executives’ support and cooperation

12. risk of corporate members

X₂₀ the lack of outstanding e-business talents

Information technology risk

13. information system risk

X₂₁ e-business background system is not perfect X₂₂ e-business background system docking with front shops and offline systems is difficult

14. website construction risk

X₂₃ website's construction ignores the brand, quality and interactive X₂₄ website haven’t been optimized continuously

15. data security risk

X₂₅ data information has been stolen by hackers

16. data analysis risk

X₂₆ the analysis and application of data hasn’t been seriously